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Serena Lu Jiang

As an entrepreneur and community leader with extensive experience across hospitality, export trading, brand marketing and the not-for-profit sectors, Serena Jiang is eager to bring young female leadership to the city council and make Melbourne a safe, smart and sustainable city.

A former hotel professional with over five years’ experience at top tier hotels in both Melbourne and Tianjin China, Serena always has a passion in the hospitality and tourism industries. It is her priority to bring back the vibe of the city, re-attract tourists and reboot our economy.

Serena has a deep understanding of Asia, where she studied her MBA at Peking University and co-founded a charity foundation that promotes gap year concept and helps youths to explore the world.

Serena’s multicultural perspective allows her to see the importance of international connections to the economic prosperity of Melbourne. She assisted with the coordination of  ‘Enterprise Melbourne Business Mission China 2011’ events in Tianjin – Melbourne’s sister city and Serena’s hometown.

As a committee member of the Impact the Future Giving Circle, Serena has helped raise financial and equipment donations for hospitals, nursing homes and other community organisations during the Covid-19 lockdowns.

Serena is also a proud member of the Victorian Pride Centre and remains committed to be a strong voice for everyone – no matter their ethnicity, religion, age, gender or sexuality.

As we move through this challenging period, it is more important than ever that our council understands the concerns of small business owners, local residents and international students. Serena will contribute her skills and experience to bring back Melbourne.

“Serena is an enthusiastic, determined and compassionate young lady who will bring strong female leadership and creative ideas to the Melbourne city council. She is a listener, a facilitator and a community leader. I believe Serena’s expertise in communication, hospitality and international engagement will make her the councillor Melbourne needs.”
Ken Ong OAM
Former Councillor - City of Melbourne
“Serena is a natural leader blessed with the ability to connect and inspire. Having collaborated with Serena on community projects, her empathy, commitment, confidence and adaptability are attributes that will serve the City of Melbourne well as it re-builds. If elected, Serena will bring added diversity, youth representation and female leadership, ensuring a fair voice for all demographics.”
Susan Gin
Founder and Chair of Executive Wealth Circle
Past President Chinese Association of Victoria